These days there are a lot of Graphic Designers offering services online. Perhaps too many. This article covers some useful need-to-knows about Graphic Designers and what to look for when ordering a logo design, brochure design, or any of the countless reasons to order a graphic design service for your company or organization's imaging needs.
Graphic design services these days (like any services these days) have been on a downward slide for some time now (in this Designer's opinion). Take logos for example. I can't tell you how many logos I see out there featuring a swoosh or swipe looking graphic that shoots out as though orbiting the text that makes up the logo.
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I would like to tell you that the Designers who created the thousands of swoosh logos out there, utilized this staple of design because it was the best solution for their client. I can just hear them stating how this simple element is really a complex and developed "less is more" approach to their client's design and worth every drop of the hundreds of dollars they are charging for it. I would like to tell you that but unfortunately, that is just not the case.
I'm not saying that if you have a swoosh in your logo then you got scammed by a false Graphic Designer looking to make a quick buck on a simple design that catches your eye. In fact, I have even used a swoosh or two in my designs (though usually at my client's request and certainly not as the only element in the design).
What I am saying is that when you look at how many logos out there feature this graphic swoosh element it becomes quite obvious that a lot of graphic design sources these days are just trying to get their orders filled as quickly as possible without actually putting thought into the purpose of the design and the needs of the client.
It is sad but true that most companies of any kind in this day and age are focusing more on looking like a company rather than actually being a company. How many times have you ordered something only to find out later it was just a gimmick designed to get the sale.
