You most likely can't afford to hire a graphic design service. You may have a great product or service but if your branding and marketing material is glaring "homemade", getting a sale will be harder.
The first impression of your company is conveyed by the visual impact of the marketing collateral, including the print advertisements, brochures, catalogs, packaging, and website design. Updating or creating new marketing collateral can be an effective way to create new excitement around your company and its products.
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If you already have a graphics designer, it is natural to go back to him or her for new designs. But if you want to infuse new thinking and a fresh look, it is advisable to consider new designers.
How do I select a graphic designer?
Search for graphic designers on the internet at places like Google, B2B marketplaces, or the yellow pages. Also, ask your business associates and friends for recommendations. Shortlist about four designers for further evaluation. There are a number of things to keep in mind before hiring a graphic design service.
Check the portfolio: The first step in evaluating a graphics design service is to ask for their portfolio and review specific projects that are of the same category as your design project.
A graphic designer's style is evident from the portfolio. The material she creates for you is likely to be in the same style, so it is important to feel comfortable with it. If you are going to hire a design firm, insist on reviewing portfolios of specific designers who may work on the project.
Check for expertise in web design: If your project includes web design, make sure the graphic design services company has software developers familiar with good web design principles.
